Ansell AI
Let’s talk

FOR WEB & DEVELOPMENT AGENCIES

Get your developers building with AI, not fighting it.

Your best developers are sceptical, your juniors are anxious and your clients have seen what AI can build in an afternoon. I help web agencies bring AI into the way they build, with the team, not over its head.

I’ve run an agency for 20+ years and spent the last three changing how agencies work with AI, starting with my own.

Let’s talk about your agency
  • Agency owner since 2005
  • Eight of my own businesses rebuilt
  • Hands-on, not slides

JAMES ANSELL / FOUNDER OF CODE23, FRACTIONAL AI CONSULTANT

SOUND FAMILIAR?

  • “I’m not using that.”

    Your most experienced developers won’t touch AI coding tools, and the rest of the team is watching them.

  • Almost right, not quite.

    The team spends as long fixing AI code as they saved writing it, so nobody believes it’s faster.

  • Clients think websites are cheap now.

    They’ve seen AI site builders and vibe-coded apps, and they’re questioning your quote.

  • Licences, but no change.

    You bought the tools. Very little else has moved.

THE WORRY UNDERNEATH

“Is AI going to replace us?”

It’s the question your developers are asking, even if not out loud. My answer: AI replaces tasks, not good developers. The typing gets faster. The judgement, architecture, review and client conversations matter more than ever. The developers who lean in don’t get replaced. They get quicker, and they get the interesting work.

HOW I HELP

Six ways I help.

FOR WEB & DEVELOPMENT AGENCIES

  1. Win over the sceptics.

    Start with one champion and one ticket they’re sick of doing. Proof from a colleague beats a mandate from the boss.

  2. Your standards, written into the agents.

    Code style, block patterns, how pull requests are written, performance checks. The work comes back looking like your team wrote it.

  3. Check everything before it ships.

    Build loops check each piece as it’s made. QA agents test the site like a real user and report what automated scans miss.

ACROSS YOUR AGENCY

  1. Price the value, not the hours.

    When AI makes the work faster, hourly pricing works against you. I help you rethink how you price, package and propose, so the time saved shows up in your margin.

  2. Turn AI into something you sell.

    Work out which AI services your clients would pay for, and whether to build them, white-label them or leave them alone.

  3. Win work & run the agency faster.

    Proposals, pitch research, onboarding and admin, sped up across the business, not just in delivery.

WHAT IT LOOKS LIKE

A new page,
from design to live.

BEFORE

A developer builds from the design, someone checks it by hand, bugs turn up late and fixes eat the margin.

AFTER

An agent builds each piece to your standards, checks run straight away, a QA agent tests it like a user, and your developer reviews and signs it off.

THE FIRST 90 DAYS

  1. Month 1

    Blueprint, one champion, one real ticket.

  2. Month 2

    Standards written into the agents; the first build loop on live work.

  3. Month 3

    QA agent in place, the team onboarded, a clear view of what’s changed.

HOW I BRING YOUR TEAM WITH ME

Empower the team.
Don’t scare it.

AI rolled out as a mandate makes good people want to leave. I’ve seen it. So I do it the other way round.

  • Start with a champion.

    Someone the team already listens to, who wants this to work.

  • Build something real in a day.

    Hands-on hackathons on your own work, where the team sees what’s possible for themselves.

  • Write your standards in.

    Your way of working goes into the agents, so the work comes back looking like yours.

  • Safe with client work.

    We agree which tools touch client data, and nothing goes live without your team’s sign-off.

years running an agency
20+
businesses of my own rebuilt with agentic AI
8
AI agents at work in my own business
30+
of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
54%

66%

of developers say their biggest frustration is AI output that’s “almost right, but not quite”.

SOURCE: STACK OVERFLOW DEVELOPER SURVEY 2025

That’s why the checking matters as much as the building.

HOW IT WORKS

Start with one change.

  1. STEP 1

    AI Blueprint

    £2,500FIXED · ABOUT 2 WEEKS · + VAT

    A written plan for your agency, yours to keep.

  2. STEP 2

    Then a plan

    £1,250FROM · PER MONTH · + VAT

    Advisor, Lead or Embedded.

See plans & pricing

PRICES ARE PLUS VAT.

QUESTIONS

Before we
get started.

Will AI replace our developers?

No. It changes the job. Less typing, more reviewing, directing and solving the hard problems.

Our senior developers refuse to use it. What then?

Don’t force it. Start with someone keen, show the results on real work, and let the sceptics see it for themselves. Most come round once it’s their standards the agent follows.

Isn’t AI code full of bugs?

It can be, which is why every piece gets checked automatically, reviewed and tested before anything goes live.

How do we price websites now clients think AI makes them cheap?

We look at where the time actually goes and how you price the value, not the hours. It’s part of the Blueprint.

Does it work on our existing codebases, not just new builds?

Yes, with the right set-up. Larger custom codebases need more groundwork, and we plan for that up front.