FOR BRAND & CREATIVE AGENCIES
Taste can’t be generated. The production around it can.
Your designers are wary, clients are asking why it can’t be done in five minutes, and cheaper AI shops are winning pitches. I help creative agencies use AI where it helps the craft, and keep people in charge of the ideas.
SOUND FAMILIAR?
“Couldn’t AI do this in five minutes?”
Clients are questioning fees and timelines.
Losing pitches to cheap AI shops.
High-volume AI agencies are undercutting the middle of the market.
A team that’s wary, or refusing.
Designers feel pushed to use tools they don’t believe in.
Legal grey areas.
Clients ask who owns AI images and whether they can be sued, and you need answers.
THE WORRY UNDERNEATH
“Will AI replace our designers?”
It’s taking the commodity production. Taste, ideas, brand thinking and knowing when something’s right are going the other way, and clients will pay more for them. The goal is to give your designers more time for that work, not less.
HOW I HELP
Six ways I help.
FOR BRAND & CREATIVE AGENCIES
AI for the production, people for the ideas.
Resizing, versioning, mock-ups and first concepts sped up, and your team owns the final craft.
Brand knowledge agents can use.
Guidelines, tone and past work organised so everything that comes back is on-brand.
Clear rules on rights & client data.
Which tools you use, for what, and how you answer clients’ questions about ownership.
ACROSS YOUR AGENCY
Price the value, not the hours.
When AI makes the work faster, hourly pricing works against you. I help you rethink how you price, package and propose, so the time saved shows up in your margin.
Turn AI into something you sell.
Work out which AI services your clients would pay for, and whether to build them, white-label them or leave them alone.
Win work & run the agency faster.
Proposals, pitch research, onboarding and admin, sped up across the business, not just in delivery.
WHAT IT LOOKS LIKE
A campaign’s worth
of assets.
BEFORE
Designers spend days resizing, versioning and adapting one idea across every format.
AFTER
The idea and the key designs stay with your team, agents handle the variations, and a designer checks every asset before it goes out.
THE FIRST 90 DAYS
Month 1
Blueprint, one champion, one production-heavy job.
Month 2
Brand guidelines organised for agents; the first workflow on live work.
Month 3
Clear AI and rights guidelines for the team and clients, and the team onboarded.
HOW I BRING YOUR TEAM WITH ME
Empower the team.
Don’t scare it.
AI rolled out as a mandate makes good people want to leave. I’ve seen it. So I do it the other way round.
Start with a champion.
Someone the team already listens to, who wants this to work.
Build something real in a day.
Hands-on hackathons on your own work, where the team sees what’s possible for themselves.
Write your standards in.
Your way of working goes into the agents, so the work comes back looking like yours.
Safe with client work.
We agree which tools touch client data, and nothing goes live without your team’s sign-off.
- years running an agency
- 20+
- businesses of my own rebuilt with agentic AI
- 8
- AI agents at work in my own business
- 30+
- of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
- 54%
86%
of creatives now use AI tools, but only 10% think its overall effect on the industry is positive.
SOURCE: CREATIVE BOOM, STATE OF THE CREATIVE INDUSTRY 2026
Bringing AI in badly loses people.
HOW IT WORKS
Start with one change.
- STEP 1
AI Blueprint
£2,500FIXED · ABOUT 2 WEEKS · + VAT
A written plan for your agency, yours to keep.
- STEP 2
Then a plan
£1,250FROM · PER MONTH · + VAT
Advisor, Lead or Embedded.
PRICES ARE PLUS VAT.
QUESTIONS