FOR PAID MEDIA AGENCIES
Your media buyers, with AI on their side.
Performance Max and Advantage+ have taken the levers, clients are wondering whether AI could run their ads, and your buyers are worried about what’s left for them. I help paid media agencies use AI to give their team more insight and more time, with a person making every call that matters.
I’ve run an agency for 20+ years and spent the last three changing how agencies work with AI, starting with my own.
- Agency owner since 2005
- Eight of my own businesses rebuilt
- Hands-on, not slides
SOUND FAMILIAR?
Black boxes everywhere.
The platforms decide more and show you less, and you still have to explain the results.
Clients thinking about doing it themselves.
With AI tools, some clients wonder why they need an agency at all.
Proving it’s working.
Platform numbers don’t survive a finance director’s questions.
AI used for ad copy, and not much else.
The team uses ChatGPT for headlines, but the real time savings haven’t arrived.
THE WORRY UNDERNEATH
“Is AI going to take the media buyer’s job?”
The platforms have automated the buttons. What they can’t do is read the client’s business, set the right targets, keep the guardrails on and explain why. That’s the job now, and AI done properly gives your buyers more time for it.
HOW I HELP
Six ways I help.
FOR PAID MEDIA AGENCIES
AI that assists, with your team’s veto.
Audits, scripts, analysis and change proposals prepared by agents, and your buyers approve before anything goes live.
Proof clients believe.
Reporting built around business results, not platform numbers, assembled faster so there’s time to explain it.
Guardrails on automation.
Clear checks on automated campaigns and creative, especially for regulated or brand-sensitive clients.
ACROSS YOUR AGENCY
Price the value, not the hours.
When AI makes the work faster, hourly pricing works against you. I help you rethink how you price, package and propose, so the time saved shows up in your margin.
Turn AI into something you sell.
Work out which AI services your clients would pay for, and whether to build them, white-label them or leave them alone.
Win work & run the agency faster.
Proposals, pitch research, onboarding and admin, sped up across the business, not just in delivery.
WHAT IT LOOKS LIKE
The weekly
account review.
BEFORE
A buyer pulls numbers from several platforms, spots issues by hand and writes up the changes.
AFTER
Agents pull the data, flag anomalies and draft recommendations, and your buyer decides what to change and why.
THE FIRST 90 DAYS
Month 1
Blueprint, one champion, one account review workflow.
Month 2
Your guardrails and standards written in; audits and reporting on live accounts.
Month 3
Rolled out across the team, with a clear view of the hours given back.
HOW I BRING YOUR TEAM WITH ME
Empower the team.
Don’t scare it.
AI rolled out as a mandate makes good people want to leave. I’ve seen it. So I do it the other way round.
Start with a champion.
Someone the team already listens to, who wants this to work.
Build something real in a day.
Hands-on hackathons on your own work, where the team sees what’s possible for themselves.
Write your standards in.
Your way of working goes into the agents, so the work comes back looking like yours.
Safe with client work.
We agree which tools touch client data, and nothing goes live without your team’s sign-off.
- years running an agency
- 20+
- businesses of my own rebuilt with agentic AI
- 8
- AI agents at work in my own business
- 30+
- of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
- 54%
20%
of clients plan to replace some agency work with AI, nearly double the 12% who plan to switch agencies.
SOURCE: STATE OF PPC REPORT 2026
HOW IT WORKS
Start with one change.
- STEP 1
AI Blueprint
£2,500FIXED · ABOUT 2 WEEKS · + VAT
A written plan for your agency, yours to keep.
- STEP 2
Then a plan
£1,250FROM · PER MONTH · + VAT
Advisor, Lead or Embedded.
PRICES ARE PLUS VAT.
QUESTIONS