FOR SEO & SEARCH AGENCIES
SEO isn’t dead. Your team’s value has just moved.
Clients are asking why they’re not in ChatGPT, traffic is down while rankings hold, and your team is wondering what AI leaves for them. I help SEO agencies use AI to take the grind off the team, so their expertise goes further.
I’ve run an agency for 20+ years and spent the last three changing how agencies work with AI, starting with my own.
- Agency owner since 2005
- Eight of my own businesses rebuilt
- Hands-on, not slides
SOUND FAMILIAR?
“Why aren’t we in ChatGPT?”
Clients want AI visibility, and you’re not sure how to package it, price it or prove it.
Rankings up, clicks down.
AI answers take the click, and the retainer starts to look like it stopped working.
“Can’t AI just do this?”
Clients, and sometimes your own team, think the keyword lists, briefs and reports are now free.
Reports eat the month.
Account managers spend days assembling data instead of advising clients.
THE WORRY UNDERNEATH
“If AI can do what we do, where’s our value?”
AI can pull keyword lists, draft briefs and run checks. It can’t decide which opportunities are worth chasing for this client, spot what the data isn’t telling you, or earn a client’s trust. That’s your team’s value, and AI gives them more time to do it.
HOW I HELP
Six ways I help.
FOR SEO AGENCIES
Hand agents the gathering.
Research, audits and data pulls done as a structured first pass, so your SEOs start further along.
Reporting without the copy and paste.
Monthly reports assembled from your data, so account managers spend their time on the story and the advice.
A clear AI search offer.
Work out what “AI visibility” means for your clients, how it fits alongside SEO, and how you show the results.
ACROSS YOUR AGENCY
Price the value, not the hours.
When AI makes the work faster, hourly pricing works against you. I help you rethink how you price, package and propose, so the time saved shows up in your margin.
Turn AI into something you sell.
Work out which AI services your clients would pay for, and whether to build them, white-label them or leave them alone.
Win work & run the agency faster.
Proposals, pitch research, onboarding and admin, sped up across the business, not just in delivery.
WHAT IT LOOKS LIKE
The monthly
client report.
BEFORE
Someone pulls data from several tools, pastes it into a template, writes the commentary and checks it all by hand.
AFTER
Agents gather and assemble the data and a first draft, and your account manager shapes the story, adds the advice and sends it.
THE FIRST 90 DAYS
Month 1
Blueprint, one champion, one repeatable job (usually reporting or research).
Month 2
Your templates and standards written into the agents; the first workflow on live clients.
Month 3
Audits and briefs added, the team onboarded, a clear view of the time saved.
HOW I BRING YOUR TEAM WITH ME
Empower the team.
Don’t scare it.
AI rolled out as a mandate makes good people want to leave. I’ve seen it. So I do it the other way round.
Start with a champion.
Someone the team already listens to, who wants this to work.
Build something real in a day.
Hands-on hackathons on your own work, where the team sees what’s possible for themselves.
Write your standards in.
Your way of working goes into the agents, so the work comes back looking like yours.
Safe with client work.
We agree which tools touch client data, and nothing goes live without your team’s sign-off.
- years running an agency
- 20+
- businesses of my own rebuilt with agentic AI
- 8
- AI agents at work in my own business
- 30+
- of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
- 54%
61%
of marketers believe marketing is going through its biggest disruption in 20 years because of AI.
SOURCE: HUBSPOT STATE OF MARKETING 2026
HOW IT WORKS
Start with one change.
- STEP 1
AI Blueprint
£2,500FIXED · ABOUT 2 WEEKS · + VAT
A written plan for your agency, yours to keep.
- STEP 2
Then a plan
£1,250FROM · PER MONTH · + VAT
Advisor, Lead or Embedded.
PRICES ARE PLUS VAT.
QUESTIONS