FOR CONTENT & SOCIAL AGENCIES
Keep the human voice. Lose the grind.
Clients want more content for less, audiences are tired of AI slop and your team is stretched across too many accounts. I help content and social agencies use AI for the repetitive work, so people spend their time on the ideas and the voice.
I’ve run an agency for 20+ years and spent the last three changing how agencies work with AI, starting with my own.
- Agency owner since 2005
- Eight of my own businesses rebuilt
- Hands-on, not slides
SOUND FAMILIAR?
More for less.
Clients want the old quality at a fraction of the fee, or think they can do it with ChatGPT.
Stretched thin.
One person runs several accounts end to end, and burnout is creeping in.
AI slop everywhere.
Audiences can spot it, and clients don’t want to look like everyone else.
Speed.
Clients expect you to react to the moment, not next week’s content calendar.
THE WORRY UNDERNEATH
“Are writers & social managers finished?”
The drafting is changing. The voice, the ideas, knowing the audience and knowing when something’s off-brand aren’t going anywhere, and they’re what clients will pay more for as AI content floods everything else.
HOW I HELP
Six ways I help.
FOR CONTENT & SOCIAL AGENCIES
Take out the repetitive work.
Research, first drafts, repurposing, scheduling and reporting handled by agents to your standards.
Keep it sounding like the client.
Brand voice and guidelines written into the agents, and every piece edited by a person before it goes out.
Give the team its time back.
Fewer hours on production, more on ideas, clients and reacting fast.
ACROSS YOUR AGENCY
Price the value, not the hours.
When AI makes the work faster, hourly pricing works against you. I help you rethink how you price, package and propose, so the time saved shows up in your margin.
Turn AI into something you sell.
Work out which AI services your clients would pay for, and whether to build them, white-label them or leave them alone.
Win work & run the agency faster.
Proposals, pitch research, onboarding and admin, sped up across the business, not just in delivery.
WHAT IT LOOKS LIKE
A month of social content
for one client.
BEFORE
A manager researches, writes, designs, schedules and reports every post across the month.
AFTER
Agents draft ideas and posts in the client’s voice, and your team picks, sharpens and approves, with time left for the moments that matter.
THE FIRST 90 DAYS
Month 1
Blueprint, one champion, one client’s content process.
Month 2
Brand voices and standards written in; rolled out to more accounts.
Month 3
Reporting added, the team onboarded, a clear view of the hours saved.
HOW I BRING YOUR TEAM WITH ME
Empower the team.
Don’t scare it.
AI rolled out as a mandate makes good people want to leave. I’ve seen it. So I do it the other way round.
Start with a champion.
Someone the team already listens to, who wants this to work.
Build something real in a day.
Hands-on hackathons on your own work, where the team sees what’s possible for themselves.
Write your standards in.
Your way of working goes into the agents, so the work comes back looking like yours.
Safe with client work.
We agree which tools touch client data, and nothing goes live without your team’s sign-off.
- years running an agency
- 20+
- businesses of my own rebuilt with agentic AI
- 8
- AI agents at work in my own business
- 30+
- of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
- 54%
65%
of consumers say brands are producing too much AI-generated content.
SOURCE: GARTNER, 2026
The human edit is the advantage.
HOW IT WORKS
Start with one change.
- STEP 1
AI Blueprint
£2,500FIXED · ABOUT 2 WEEKS · + VAT
A written plan for your agency, yours to keep.
- STEP 2
Then a plan
£1,250FROM · PER MONTH · + VAT
Advisor, Lead or Embedded.
PRICES ARE PLUS VAT.
QUESTIONS